Plus+Sales™ builds extra revenue for select marketers

When you outsource your company's customer care solution to CPU2, your customers are in great hands. We make sure they feel like they're talking to a friend who understands their needs and can quickly help them find solutions to their challenges. In the process, we ensure they know how your products and services can work for them, including those they may not already be aware of.

It's not only supportive for your customers; it's good for your bottom line.

Beginning with the hiring and training process, our call center agents undergo a thorough orientation to the CPU2 way of caring for consumers. They spend time learning the features and benefits of your product line -- trying them out for themselves, if appropriate. They learn to listen, empathize, and handle objections; and they learn when not to push.

Whole-customer approach

With the Plus+Sales™ approach, the call center agent treats the consumer as a real person with needs, and CPU2 agents explore possible solutions to those needs within your product line. Additional sales are built from the natural process of uncovering those solutions together with your customers. Some of the specific strategies used include the following:

Upselling: Where the customer care agent helps identify a higher-level solution to the customer's need than the one they initially sought.

Cross-selling: Where the customer care agent uncovers an additional need and offers the solution to that within your product offering.

Down-selling: The agent recognizes when the consumer isn't ready to accept the proposed solution and offers a more appropriately positioned or priced version to fit the situation and save the sale.

Cancel-save: CPU2's customer care agents understand when a customer's wants are not being met and seek common ground to work out a new approach to solving their needs, such as a different payment schedule, alternate product choice, or expedited delivery.

Custom*Continuity™: Our highly trained agents use the flexibility of CPU2's proprietary Order Management System to rearrange the specifics of your customer's autoship / club fulfillment program more to their liking. Because the options can be many, it helps that we've led this field for years and it's now part of CPU2 contact center culture and training that dissatisfaction can often be overcome -- and the continuity order salvaged -- by adjusting the details. This approach maximizes the lifetime value of each customer, creating lasting consumer satisfaction and future sales for you, the marketer.

CPU2 call center agents are hired, trained, monitored, evaluated and rewarded based on how they take care of your customers, and on how well that translates into added revenue for your company. We're the best in the business at keeping and increasing the value of each of your customers.

Plus+Sales™ is CPU2's unique way to help you make the most of your relationship with each of your customers and build revenue faster and easier.